If you are going on an interview or training someone, or working somewhere and tell a client that you want to SEO your website, you should be familiar with search engine optimization. Search Engine Optimization (SEO) refers to approaches that help your website rank higher in search results.
What is a search engine?
Search engine is a software system designed in such a way that it can search the database of information based on user’s query. That means, anytime a user types a relevant phrase or search for a related query in the search engine, it can search for the related data from the world wide web, a network that has the wealth of information and imparts it to the user. So, this is the system software which we titled as a search engine.
Search engine is a software system designed to search for or find information on the World Wide Web, i.e., the internet. Thousands of websites and millions of terabytes of data are put here into storage. To find that stored data, a system known as Search Engine is built.
How do a Search Engines work?
We are aware that Internet contains a large amount of data, with thousands of millions of TBs stored. So, whenever the creator uploads data, Google’s crawler also known as spider, goes and crawls all the data. It identifies the content is on the website, crawls all of the content before searching for anything and collects all of that data and transmits it to a local server.
The term “server” refers to saving on Google’s own hard disk. So, the search engine crawler crawls the data, collecting all the data available on internet and then stores it to local server. So, what do Google’s indexers do to these local servers? They do index and divide them into different categories, so that Google can provide relevant results to its users.
Ranking:
Whenever the user types anything into Google, the result page that appears is known as SERP which stands for search engine result page. So, the rankings you see on search engine result pages when you search for something, are decided by ranking algorithm at Google.
Ranking Algorithms
A ranking algorithm is a mechanism that ranks all the items in a data set according to some specific criteria. In SEO ranking algorithm is used by the search engines to determine ranking of the web page. Web pages with high relevance are on the top and less relevance web pages are on the bottom.
What is optimization?
The term optimization refers to the perfect use of something. It indicates that we perform the best optimization of the search engine in search engine optimization, i.e., use the search engine to your advantage more effectively.
How we can use the search engine?
If some person owns a website or a business, then it is assured that any other person typing something related to that business or service in any search engine, will find that website at the top as relevant. So, this is the most effective use of search engine optimization that you can do.
Do we optimize search engine?
Search engine is a software system that has undergone vast development and is a very secure network. For example, Changing your website’s algorithm or coding will not rank your website at the top of Google’s rankings. Moreover, you cannot optimize search engine in SEO. You optimize your website so that it performs well in search engines. Optimizing websites in such a better way that they appear in the top ranks of search engines boosts small businesses and services, increases conversion rate and ultimately makes the businesses grow.
Types of SEO
On-page: On-page SEO refers to optimization which we perform on our website and web pages, or we can say that optimization that we have control over is known as On-page SEO.
The major techniques used in On-page are:
- Optimized HTML File
- Content optimization
- Keyword rich content
- Optimized URLs
- Image optimization
- Technical aspects of website etc.
Off-page: Off-page SEO refers to the optimization which occurs outside of our website i.e. on other websites or servers.
Off-page techniques:
- Backlinks
- Domain authority
- Social links
- Forum submission
Technical SEO
Technical SEO consists of making back-end optimization to a website. It is the method of ensuring that a website meets the technical requirements of modern search engines.
Techniques of technical SEO:
- Web page speed/load time
- Structure of Website
- Sitemap
- Redirect pages
- Mobile friendliness
- Fix duplicate indexing
- Robot.txt
Importance of Technical SEO
Technical SEO is critical for effective Crawling and Indexing. Because whenever any website is ranked, it starts with improved crawling and indexing. So Google or any search engine crawler may effectively crawl the website. Data can be categorized well on the basis of that crawling. So it can be more easily indexed.
Techniques used in SEO
Two types of techniques are used in SEO
White Hat: white Hate SEO is called Ethical Way of SEO. Another name of White Hat SEO is organic SEO, it refers to SEO that is done correctly and naturally. White Hat SEO techniques adhere to the guidelines and restrictions of search engines. White Hat is the practice of executing SEO without violating the rules of the search engine, in order to rank the website on the first page of results.
What techniques are used in white Hat SEO?
- Content optimization
- Quality content
- Relevant internal links
- Relevant strong backlinks
- Sitemaps
- Technical Aspects
- Better UX
Black Hat: It refers to the unethical approach of doing SEO. It includes unethical tactics which are disapproved by search engine. Black Hat SEO means the improper method of SEO where guidelines, rules and restrictions of the search engines are not followed. Using Black Hat SEO results in blacklisting of websites and they become no more visible on the search engine pages.
Techniques used in Black Hat SEO
- Keywords stuffing
- Duplicate content
- Cloaking
- Hidden Text
- Link spamming
Conclusion
In conclusion, analysis and implementations of the procedures used in SEO are very helpful in leading a website at top search rankings. SEO is very important for increasing the visibility of web pages and to catch-up more users. Small business owners find this quit helpful for the growth of their businesses by making their web pages lead in search engine.
